O tom, že sa MS v hokeji 2024 sa budú konať v Česku, konkrétne v Prahe a Ostrave, vieme už dlhšie. Avšak dnes sme sa dozvedeli ďalšie informácie.
Predstavitelia Českého hokeja dnes na tlačovej konferencii odhalili logo majstrovstiev sveta. Jeho hlavným motívom je puk a motto šampionátu znie “Srdce do hry“.
Pri príprave grafickej identity sme sa inšpirovali pukom a jeho tvarom.
Martin Klčo, marketingový riaditeľ Unicorn Attacks
„Majstrovstvá sveta v Česku budú nezabudnuteľné a taká by mala byť aj ich identita. Pristúpili sme k nej netradične,“ pokračuje Klčo s tým, že logo a grafika môžu fungovať aj v iných formátoch.
Nové logo sa mi páči. Chalani so smajlíkom odviedli dobrú prácu.
Reakcia Jakuba Voráčka na nové logo
Ďalej budú využité takzvané pukotikony, ktoré budú počas majstrovstiev zachytávať emócie hráčov a fanúšikov. „Chceli sme vytvoriť niečo, čo sa bude niesť každým materiálom na majstrovstvách sveta,“ pokračuje Klčo.
Podľa marketingového riaditeľa je ďalej pripravené aj špeciálne IIHF písmo, ktoré bude využívané celý šampionát.
Začiatok predaja vstupeniek je naplánovaný na jeseň tohto roku, kedy organizátori predstavia aj maskota. Turnaj v Českej republike prebehne od 10. do 26. mája 2024.
Autor: Ján Koštial
Foto: Hokej.cz/Dominik Dubovči
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